Case Studies - Climate Action

WHEB Group

WHEB Asset Management is a positive impact investor focused on the opportunities created by the transition to a low carbon and sustainable global economy.

It was established to enable savers of all types to invest their money in companies addressing some of the world’s most pressing social and environmental challenges.

They are an owner managed partnership that is incentivised to take long-term decisions.

WHEB Asset Management is also a Certified B Corporation.

WHEB Group Case Study

Wholegrain Digital

Wholegrain Digital was founded in 2007 by husband and wife, Tom and Vineeta Greenwood, with the aim of helping positive organisations to thrive online. They wanted to see whether they could create a truly sustainable business using design and tech for good.

Their customer-first approach led them to identify that WordPress was the perfect platform to meet clients’ needs, so they specialised and became London’s first WordPress agency. For over a decade, they have been using WordPress at scale for positive businesses, the public sector and charities.

Wholegrain Digital Case Study


Dale Vince, started the company in 1996 with sustainability in mind and it is a core of Ecotricity’s values.

Ecotricity started off as a green generation business but since grew to cover energy, transport and food, accounting for 80% of their emissions and they also giving land back to nature.

They have a unique “bills-into-mills” model, where all profits from the energy business are reinvested into new windmills, sunmills and soon gasmills.

Ecotricity Case Study

Toast Ale

One of our favourite approaches to the climate emergency is Toast.  They have developed a niche in the circular economy which also tackles one of the contributing factors to climate change.  Toast Ale spotted a unique opportunity in 2015 to respond to the colossal environmental impact of food waste by utilising a byproduct of the industry in the brewing process. Heel ends of loaves and surplus bread are sourced from bakers and the sandwich industry.

“Here’s to a beer with more taste and a world without waste.”

Toast Case Study