John Elkington, Founder and Chief Pollinator at Volans, is one of the founders of the global sustainability movement, and has been a strategic partner of Business Declares since the network was first established in 2019.

In this Knowledge Xchange, we will be discussing John Elkington’s new book, “Tickling Sharks: How We Sold Business on Sustainability”, explaining how a series of societal pressure waves have instigated change in business, markets and ultimately, capitalism.

We will also have the opportunity for a wider discussion with John Elkington about his journey in sustainability and corporate social and environmental responsibility.

Watch a trailer of the new book, “Tickling Sharks”, here.