Krystal Joins!
We recognise that the climate and nature crisis is real, urgent and deeply connected to how we live and work. Today, we're joining others in declaring this crisis, and committing to act with honesty, urgency, and care.
We believe the internet should be a force for good. That's why we've joined the Business Declares community — to be part of a collective pushing for climate and nature action, and to hold ourselves accountable along the way.
We're not perfect, and we don't have all the answers. But we know our industry has a footprint, and that technology can sometimes cause or enable harm. This is our public commitment to reduce that impact, speak up for change, and support the people and projects working for a better future.
Why we're making this declaration
We're a hosting company. Our servers keep websites online, enabling people to share information, connect and create. That's powerful. But it also consumes energy, uses physical resources, and can be part of wider systems that put pressure on people and the planet.
By signing this declaration, we commit to:
Reducing our environmental impact, not just measuring it.
Using our voice and resources to support positive change.
Funding and partnering with people and projects that protect nature, strengthen communities and keep information free and open.
Why act now
The health of our planet underpins everything — including the internet we help run. Without a stable climate and thriving ecosystems, the tools, services, and freedoms we value online won't last.
Our team and customers want to be part of the solution, and we share that responsibility. This isn't about waiting for someone else to fix it. It's about taking ownership now.
Real change happens when enough of us act together. By joining forces with others, we can amplify our impact, hold ourselves accountable, and push for the systemic changes this emergency demands.
What we're doing right now
Cutting our carbon: We're measuring, reporting and reducing our emissions. (Our full 2024 Impact Report will be published in October.)
Restoring nature: We invest in reforestation and regeneration projects. This year, we're exploring ways to shift more of our giving into direct, local restoration.
Giving back: We commit 1% of our revenue (not just profit) to vetted environmental causes through our 1% for the Planet membership.
Collaborating for impact: We work with networks like Business Declares to advocate for policy change and share solutions.
Looking ahead
We know this is ongoing work. In the next year we will:
Work towards the new, more rigorous B Corp standards.
Address online harms head-on by supporting work that challenges misinformation, protects journalism and safeguards democratic freedoms.
Be transparent about our progress and our setbacks — because sharing what doesn't work matters too.
If you know a cause or project we should support, get in touch at impact@krystal.io. We'll read and respond to every suggestion.