Project Salt Run

Hannah Cox will be running 4,200 kilometres across India in October, retracing the forgotten colonial Inland Customs Line.

As part of Business Declares’ Manifesto and governing principles to tackle the worsening polycrisis, businesses must recognise and speak out about the uncomfortable truths that have enabled industrialised economies to grow, to the detriment of the global majority, including the harms of colonialism and its links to today’s worsening polycrisis and economic injustices.

Project Salt Run (PSR) is led by Hannah Cox - purpose-led entrepreneur, Director of betternotstop and The Better Business Network, and first-time runner - and aims to explore and expose a colonial line once used to divide and exploit, and the economic system still driving the polycrisis today. The impact of the project aims to advocate for legal reform to hold businesses accountable for their social and environmental impact.

In October, Hannah Cox will run 4,200km across India, retracing the forgotten colonial Inland Customs Line, which was a brutal border built by the British to control salt and profit from suffering.

Hannah is taking on this challenge, in order to raise £1 million for climate action, through 1% for the Planet and their Environmental Partner, Climate Action.

Project Salt Run have recently launched their Crowdfunder - every single penny helps bring this story to life, from safety and logistics to storytelling and crew, creating a 90-minute Documentary aiming to spark a global movement demanding businesses put people and planet before profit.