Business Declares are supporting Project Salt Run, which aims to explore and expose a colonial line once used to divide and exploit, and the economic system still driving the polycrisis today - in October 2025, Hannah Cox (Founder & Director of The Better Business Network, The Better Business Summit and betternotstop), will run 4,200km across India, retracing the forgotten Inland Customs Line, a brutal border built by the British to control salt and profit from suffering.

The path of the forgotten, colonial Inland Customs Line, along which Hannah Cox will run 4,200km in October 2025, to explore and expose its history, and the economic system still driving the polycrisis today.

Hannah is taking on this challenge to raise £1 million for climate action through 1% for the Planet and their Environmental Partner, Climate Action, to advocate for legal reform to hold businesses accountable for their social and environmental impact.

Project Salt Run (PSR) have just launched their Crowdfunder - every single penny helps bring this story to life, from safety and logistics to storytelling and crew, creating a 90-minute Documentary aiming to spark a global movement demanding businesses put people and planet before profit.